What Happened To Aurora Cannabis Stock?

After a rollercoaster ride, Aurora Cannabis stock has taken a beating. What happened?

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Aurora Cannabis stock (NYSE:ACB) has been on a wild ride in 2020. The Canadian cannabis company’s shares are down more than 60% from their 52-week high, and the stock has been highly volatile in recent months.

So, what’s going on with Aurora Cannabis stock? Let’s take a closer look.

The fall of Aurora Cannabis

The fall of Aurora Cannabis began in mid-September when the company announced it would be writing down the value of its inventory by close to $900 million. The move sent shockwaves through the industry, and Aurora’s stock price took a nosedive.

Aurora had been one of the biggest players in Canada’s burgeoning legal cannabis industry, but the write-down called into question the company’s ability to compete in a crowded market. Investors fled, and Aurora’s stock has lost more than 60% of its value since September.

The company has tried to reassure investors by announcing plans to focus on its core business and reduce costs, but so far those efforts have not been enough to stop the bleeding. With its stock price still in free fall, Aurora may need to do more to win back investor confidence.

The problems with Aurora Cannabis

Aurora Cannabis, once a Wall Street darling, has been struggling mightily over the last year. The company, which is based in Canada, has seen its stock price fall by more than 70% since March of 2019. That’s a stunning decline for a company that was once thought to be a leading player in the burgeoning legal marijuana industry.

So what happened? In a word, over-expansion. Aurora Cannabis spent lavishly on acquisitions and new facilities in an attempt to become the global leader in cannabis production. But the company ran into problems almost immediately. First, it had difficulty obtaining the licenses it need to operate its new facilities. Then, it had trouble getting its products to market due to strict regulations in Canada.

All of this led to huge losses for Aurora Cannabis. In its most recent quarter, the company reported a net loss of $316 million CAD (about $238 million USD). Aurora Cannabis is now worth just $2.4 billion CAD (about $1.8 billion USD), a far cry from its peak value of nearly $13 billion CAD (about $9.8 billion USD) just one year ago.

The future of Aurora Cannabis

In the past year, Aurora Cannabis stock has lost over 90% of its value. The Canadian cannabis company once had a market valuation of over $15 billion, but it has since plummeted to less than $1.5 billion. So, what happened?

The simple answer is that the cannabis market failed to live up to the hype. Aurora Cannabis and other pot stocks were dramatically overvalued, and when the reality of the industry failed to meet investor expectations, the stock prices crashed.

The pot industry is still in its early stages, and there is a lot of potential for growth. However, it will likely take many years for the industry to reach its full potential. In the meantime, Aurora Cannabis and other pot stocks are likely to remain volatile and unpredictable.

What does this mean for investors?

Aurora Cannabis Inc. (ACB) announced that it would be slashing its workforce by 25% in an effort to reduce costs. The news sent shockwaves through the industry, and investors responded by selling off ACB stock. So, what does this mean for investors?

For starters, it’s important to remember that Aurora is a leading cannabis company with a strong market position. The company is still well-positioned to capitalize on the long-term growth of the cannabis industry. However, the near-term outlook is more uncertain given the current environment of oversupply and weak demand.

Investors should also keep in mind that Aurora is not the only cannabis company reducing costs. Many other companies are taking similar measures in response to the challenging market conditions. As such, Aurora’s cost-cutting measures may not be enough to significantly improve its competitive position in the near term.

Overall, the news is negative for Aurora stock in the short term. However, investors should remember that the company remains a leading player in the long-term growth story of the cannabis industry.

What does this mean for the cannabis industry?

Aurora Cannabis Inc. (NYSE: ACB) stock tumbled on Tuesday after the company announced it was suspending operations at five of its production facilities. The move will result in the layoffs of approximately 500 employees.

This is a significant development for Aurora and the cannabis industry as a whole. Let’s take a closer look at what’s going on here and what it could mean for the industry going forward.

The big picture
Aurora Cannabis is one of the largest cannabis companies in the world, with a market cap of around $2 billion. The company has been struggling lately, though, as it has been unable to generate profitability and has been forced to take on more debt to fuel its growth.

The decision to suspend operations at five production facilities is a significant one, and it underscores just how difficult the operating environment is for cannabis companies right now. Aurora is not alone in this regard, as other large cannabis companies have also been forced to make tough decisions in recent months.

What does this mean for the industry?
The Aurora Cannabis news is clearly not good for the industry, as it shows that even the largest companies are struggling to survive in the current environment. This is likely to lead to consolidation in the industry, as smaller companies are unable to survive on their own.

We could also see more companies suspending operations or taking other cost-cutting measures in order to stay afloat. This is not a good sign for an industry that is already facing significant headwinds.

It’s worth noting that the overall market for cannabis products remains very small, so there is still plenty of room for growth in the industry despite these challenges. However, it’s clear that the road to profitability will be much bumpier than many investors originally expected.


The stock has been on a steady decline since mid-September, and it doesn’t look like things are going to turn around anytime soon.


Aurora Cannabis Inc. is a cannabis company based in Edmonton, Alberta, Canada. The company is publicly traded on the Toronto Stock Exchange and the New York Stock Exchange.

Aurora Cannabis was founded in 2013 by Terry Booth, Steve Dobler, Dale Kirkland, and Cam Battley. The company’s flagship cannabis grow operation is located in Mountain View County, Alberta.

In 2018, Aurora Cannabis acquired CanniMed Therapeutics for $1.1 billion, making it the largest acquisition in the history of the cannabis industry.

In 2019, Aurora Cannabis announced it would be acquiring MedReleaf for $3.2 billion. This would make Aurora Cannabis the largest cannabis company in the world by market capitalization.

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